Herbal/traditional products is seeing growth driven by greater concern among Moroccans in 2024, as they become increasingly wary of the side effects, contraindications and potential hazards associated with active pharmaceutical ingredients found in both OTC and prescription (Rx) medications. This growing apprehension has significantly enhanced interest in herbal and traditional products.
Euromonitor International's Herbal/Traditional Products in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Herbal/Traditional Products market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Herbal/Traditional Products in Morocco
Euromonitor International
October 2024
List Of Contents And Tables
HERBAL/TRADITIONAL PRODUCTS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Shift away from active ingredients boosts demand for herbal products
Mondelez Maroc maintains overall lead amid high levels of fragmentation
Cultural impact on product usage
PROSPECTS AND OPPORTUNITIES
Preventative healthcare trend will continue to support category expansion
Government policies to strengthen trust among consumers
Bee- and cannabis-derived products offer potential for greater growth
CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value2020-2024
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN MOROCCO
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by: Value Category2019-2024
Table 10 Sales of Consumer Health by: % Value Growth Category2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by: Value Category2024-2029
Table 17 Forecast Sales of Consumer Health by: % Value Growth Category2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification