Herbal/Traditional Products in Georgia

Herbal/Traditional Products in Georgia


In 2024, the growth of herbal and traditional products in Georgia is supported by increased consumer interest in dietary supplements and cough treatments. This growth is facilitated by a broader range of herbal and traditional options available within these segments However, the selection of herbal and traditional products remains relatively modest compared to the continually expanding range of non-herbal and traditional offerings.

Euromonitor International's Herbal/Traditional Products in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Herbal/Traditional Products in Georgia
Euromonitor International
September 2024
List Of Contents And Tables
HERBAL/TRADITIONAL PRODUCTS IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth supported by rising interest dietary supplements and cough remedies
Products suffer from perception of low efficacy
Naturalness trend boosts interest in herbal/traditional options, while GMP continues to lead overall category in 2024
PROSPECTS AND OPPORTUNITIES
Category faces struggles ahead
Competition will intensify, prompting price reductions and more green messaging
Natural trend to both support sales and increase cross-category competition, while segmentation will expand
CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products: Value 2019-2024
Table 2 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 5 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
CONSUMER HEALTH IN GEORGIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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