In 2024, herbal and traditional products in Estonia remains deeply embedded in the country’s cultural heritage, with consumers continuing to show a strong preference for natural remedies that have been passed down through generations. Herbal products like chamomile, rose hips, and St. John’s wort are staples in many households, used to treat everyday ailments such as colds, digestion issues, and anxiety. This deep-rooted tradition has helped maintain a steady demand for herbal solutions, particu...
Euromonitor International's Herbal/Traditional Products in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Herbal/Traditional Products market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Herbal/Traditional Products in Estonia
Euromonitor International
October 2024
List Of Contents And Tables
HERBAL/TRADITIONAL PRODUCTS IN ESTONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Strong cultural preference for herbal remedies
E-commerce expands access to herbal/traditional products
Integration of herbal products with modern medicine
PROSPECTS AND OPPORTUNITIES
Innovating by combining tradition with science
Educational marketing to raise awareness of benefits
Emphasising sustainable sourcing of herbal ingredients
CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products: Value 2019-2024
Table 2 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 5 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
CONSUMER HEALTH IN ESTONIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification