Austria has a long history of using traditional local herbs and botanicals in foods, beverages and other products, including vitamins and dietary supplements, medications, and cosmetics. Therefore, herbal/traditional products continued to record growth in value and volume sales in 2024. Herbal/traditional products are perceived as gentler and more natural while also often having fewer side effects. As such, consumers often opt for herbal/traditional products over those with chemical ingredients.
Euromonitor International's Herbal/Traditional Products in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Herbal/Traditional Products market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Herbal/Traditional Products in Austria
Euromonitor International
November 2024
List Of Contents And Tables
HERBAL/TRADITIONAL PRODUCTS IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Herbal and traditional products benefit from positive perceptions
Herbal/traditional topical analgesics lead growth, with a strong product offering
Leading players maintain their positions due to strong recognition and trust