Following the release of plant-based PanaNatra acetaminophen from Haleon Australia Pty Ltd, VoltaNatra pain relief cream was launched in Australia, claiming to offer everyday relief from muscle and mild joint pain using naturally-derived active ingredients, such as arnica montana and rosemary oil. Approved by the Australian Register of Therapeutic Goods (ARTG) in mid-2023, the VoltaNatra campaign was released in early 2024, with integrated video, outdoor (OOH), e-commerce marketing, in-store dis...
Euromonitor International's Herbal/Traditional Products in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Herbal/Traditional Products market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Herbal/Traditional Products in Australia
Euromonitor International
September 2024
List Of Contents And Tables
HERBAL/TRADITIONAL PRODUCTS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumer demand for “natural” products drives NPD within analgesics
More routine use of herbal ingredients to help consumers tackle mental health and wellbeing
Appeal of herbal products also linked to sustainability and vegan claims
PROSPECTS AND OPPORTUNITIES
Abundance of processed food and supplements in consumer diets helps the “natural” positioning of herbal/traditional products
Demand for weight loss solutions on the rise as obesity concerns grow
Herbal/traditional products expected to face cross-category competition
CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN AUSTRALIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification