Herbal/Traditional Products in the US

Herbal/Traditional Products in the US


Across digestive health, sleep aids, dietary supplements, weight management, and sleep aids, natural options formulated from botanical blends have skyrocketed in popularity post-COVID-19, as consumers have become increasingly educated on highlighted ingredient benefits and recognise the advantages of building a holistically balanced mind, gut, and immune system from within. Particularly prevalent in digestive wellness and immune support products, preventative care supplements that seek to enhanc...

Euromonitor International's Herbal/Traditional Products in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Herbal/Traditional Products in the US
Euromonitor International
September 2023
List Of Contents And Tables
HERBAL/TRADITIONAL PRODUCTS IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rise of premium botanical blends across key consumer health categories
Herbal/traditional dietary supplements sees an improved performance as consumers seek natural solutions to their health problems
Berberine trends as a natural alternative to GLP-1 weight loss medications
PROSPECTS AND OPPORTUNITIES
New herbal/traditional ingredients and formats are rapidly gaining popularity
Efficacy and safety apprehensions might soften the growth of herbal/traditional products
Capturing the minds and needs of younger consumers will be critical
CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN THE US
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2018-2023
Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2022-2023
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

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