Health and Wellness in Ukraine

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	94 Pages	Euromonitor International	February, 2022	EP16981243

Best Price Guarantee
Price	from $2,100
Length	94 Pages
Publisher	Euromonitor International
Published Date	February, 2022
SKU	EP16981243

Health and Wellness in Ukraine

Ukraine’s health and wellness industry registered an underwhelming performance in 2021 as the COVID-19 pandemic maintained a huge influence over consumer habits and behaviours, although the situation improved to some extent over the course of the year, resulting in an improvement in growth rates across virtually all categories. Among the most important developments during the year was the reopening of Ukraine’s hospitality sector, with the availability of consumer foodservice undermining any gai...

Euromonitor International's Health and Wellness in Ukraine report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Health and Wellness in Ukraine
Euromonitor International
February 2022
List Of Contents And Tables
HEALTH AND WELLNESS IN UKRAINE
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA: Table 1 Sales of Health and Wellness by Type: Value 2016-2021; Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021; Table 3 Sales of Health and Wellness by Category: Value 2016-2021; Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021; Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021; Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021; Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021; Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021; Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021; Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021; Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026; Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026; Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026; Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026; Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026; Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES: Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reduced fat chocolate-based flavoured powder drinks begins to emerge
New launches direct consumer attention towards reduced sugar carbonates
Health concerns over energy drinks motivate the launch of reduced sugar options
PROSPECTS AND OPPORTUNITIES
BFY reduced caffeine beverages expected to remain a marginal category
BFY reduced sugar hot drinks set to benefit from the recent launch of new products
Reduced sugar RTD tea to emerge strongly as consumer interest in RTD tea rises
CATEGORY DATA: Table 17 Sales of BFY Beverages by Category: Value 2016-2021; Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021; Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021; Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021; Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021; Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026; Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Immune support positioning adopted by fortified/functional soft drinks brands
Demand for FF bottled water recovers as brands launch interesting new products
FF carbonates poised to emerge as major players take an interest in the category
PROSPECTS AND OPPORTUNITIES
Immune support positioning set to remain at the core of fortified/functional marketing
FF energy drinks set to benefit from recent launches
FF powder concentrates poised to emerge as a mainstream category
CATEGORY DATA: Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021; Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021; Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021; Table 27 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021; Table 28 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021; Table 29 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021; Table 30 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021; Table 31 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026; Table 32 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
High prices, low awareness continue to inhibit the development of NH 100% juice
NH flavoured bottled water mounts a robust recovery as new launches spur demand
The adverse economic situation dampens consumer enthusiasm for NH beverages
PROSPECTS AND OPPORTUNITIES
Lingering fears related to COVID-19 set to continue underpinning sales
NH superfruit juice set to register a strong sales uplift as demand spreads
Packaged smoothies set to emerge strongly in NH fruit/vegetable juice
CATEGORY DATA: Table 33 Sales of NH Beverages by Category: Value 2016-2021; Table 34 Sales of NH Beverages by Category: % Value Growth 2016-2021; Table 35 NBO Company Shares of NH Beverages: % Value 2017-2021; Table 36 LBN Brand Shares of NH Beverages: % Value 2018-2021; Table 37 Distribution of NH Beverages by Format: % Value 2016-2021; Table 38 Forecast Sales of NH Beverages by Category: Value 2021-2026; Table 39 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN UKRAINE
2021 DEVELOPMENTS
Marginal sales and minimal consumer awareness of organic beverages
BETTER FOR YOU PACKAGED FOOD IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
BFY reduced sugar products become more popular across numerous categories
The emergence of plant-based alternatives to milk boosts interest in reduced fat dairy
New launches spur consumer interest in reduced fat sauces, dressings and condiments
PROSPECTS AND OPPORTUNITIES
BFY reduced sugar confectionery poised to emerge strongly during the forecast period
Reduced salt and reduced fat products set to become increasingly popular
Rising demand for reduced fat cheese set to underpin growth in BFY reduced fat dairy
CATEGORY DATA: Table 40 Sales of BFY Packaged Food by Category: Value 2016-2021; Table 41 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021; Table 42 NBO Company Shares of BFY Packaged Food: % Value 2017-2021; Table 43 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021; Table 44 Distribution of BFY Packaged Food by Format: % Value 2016-2021; Table 45 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026; Table 46 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Free from meat, free from dairy benefit from boom in demand for plant-based options
Spreading awareness of lactose intolerance fuels growth in sales of free from lactose
Free from gluten makes more of an impact among the population of Ukraine
PROSPECTS AND OPPORTUNITIES
Free from dairy milk slated for a particularly strong sales performance
Free from meat meat and seafood substitutes set to boom during the forecast period
Free from positioning poised to become more important in various categories
CATEGORY DATA: Table 47 Sales of Free From by Category: Value 2016-2021; Table 48 Sales of Free From by Category: % Value Growth 2016-2021; Table 49 NBO Company Shares of Free From: % Value 2017-2021; Table 50 LBN Brand Shares of Free From: % Value 2018-2021; Table 51 Distribution of Free From by Format: % Value 2016-2021; Table 52 Forecast Sales of Free From by Category: Value 2021-2026; Table 53 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
FF dairy benefits from rising demand for products that boost immune system function
The popularity of high protein products points to opportunities for fortified/functional
Calming and relaxing effects join digestive benefits as key positioning in FF dairy
PROSPECTS AND OPPORTUNITIES
Fortification with vitamins to continue building in FF breakfast cereals and FF snack bars
Fortification with omega fatty acids likely to be seen in FF vegetable and seed oil
Fortification expected to be used by cow’s milk brands to compete with milk alternatives
CATEGORY DATA: Table 54 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021; Table 55 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021; Table 56 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021; Table 57 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021; Table 58 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021; Table 59 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021; Table 60 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021; Table 61 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021; Table 62 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021; Table 63 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021; Table 64 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021; Table 65 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021; Table 66 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026; Table 67 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
NH dairy continues to benefit from consumer perceptions that cheese is healthy
Products with a natural healthy positioning appear in a wider range of categories
Naturally healthy faces stiff competition from other health and wellness categories
PROSPECTS AND OPPORTUNITIES
Consumers to favour products combining indulgence with naturally healthy properties
Naturally healthy positioning likely to be increasingly tied to quality perceptions
Naturally healthy ingredients to be used to boost demand for a wide range of products
CATEGORY DATA: Table 68 Sales of NH Packaged Food by Category: Value 2016-2021; Table 69 Sales of NH Packaged Food by Category: % Value Growth 2016-2021; Table 70 NBO Company Shares of NH Packaged Food: % Value 2017-2021; Table 71 LBN Brand Shares of NH Packaged Food: % Value 2018-2021; Table 72 Distribution of NH Packaged Food by Format: % Value 2016-2021; Table 73 Forecast Sales of NH Packaged Food by Category: Value 2021-2026; Table 74 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN UKRAINE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Organic packaged food continues to have an inherently premium image
Concerns over agricultural chemicals results in a proliferation of organic processed meat
Organic baby food continues to boom as parents pay attention to their babies’ nutrition
PROSPECTS AND OPPORTUNITIES
Organic packaged food has strong potential due to concerns over artificial additives
The launch of a national certification system set to benefit organic packaged food
A more diverse competitive environment set to support the category’s development
CATEGORY DATA: Table 75 Sales of Organic Packaged Food by Category: Value 2016-2021; Table 76 NBO Company Shares of Organic Packaged Food: % Value 2017-2021; Table 77 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021; Table 78 Distribution of Organic Packaged Food by Format: % Value 2016-2021; Table 79 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026; Table 80 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026