Health and Wellness in Singapore

Health and Wellness in Singapore


The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.

Euromonitor International's Health and Wellness in Singapore report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Health and Wellness in Singapore
Euromonitor International
January 2024
List Of Contents And Tables
HEALTH AND WELLNESS IN SINGAPORE
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rise of dairy substitution within hot drinks in Singapore
Good source of vitamins is leading claim within health and wellness hot drinks in 2022
Lactose free growing due to rising awareness of intolerance among local consumers
PROSPECTS AND OPPORTUNITIES
Nutri-Grade scheme spurs reformulation efforts in select categories
Vegetarian offers further potential for expansion within health and wellness hot drinks due to rise of flexitarians in Singapore
Vegan claim expected to draw more consumer attention
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Indulgent consumption through smaller pack sizes
Natural remains leading claim within health and wellness soft drinks in Singapore
Lactose free growth driven by interest in particular diets
PROSPECTS AND OPPORTUNITIES
Potential for sparkling flavoured water and non-cola carbonates to grow in light of restrictions on high sugar soft drinks
Further development of no sugar soft drinks supported by regulations and rising health concerns
Skin health could see growth as consumers focus on beauty from within
CATEGORY DATA
Table 46 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 47 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 48 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 49 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 50 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 51 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 52 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 53 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cost of inflation weighs in on health and wellness trend
2022 sees natural in the lead in health and wellness snacks amid consumer desire to eat better
Hypoallergenic appeals to more consumers with dietary concerns
PROSPECTS AND OPPORTUNITIES
Strong demand for healthier snacks expected over the forecast period
Growth predicted for vegan and plant-based snacks, driven by changing lifestyles and concerns over environment and animal welfare
Niche of brain health and memory offers potential as consumers look to specific health claims to support metabolism
CATEGORY DATA
Table 10 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 13 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 14 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 15 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 16 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 17 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 18 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
New Nutri-Grade labelling requirement promotes reformulation and brand extensions
Good source of minerals is leading claim within health and wellness dairy products and alternatives as consumers look to fortify their nutritional intake
Skin health rises in significance within health and wellness dairy products and alternatives in 2022
PROSPECTS AND OPPORTUNITIES
Potential for plant-based milk to see sustained demand over forecast period, despite slow uptake of novel alternatives in Singapore
Probiotic offers further growth potential as consumers look to support their gut health
Cardiovascular health set to gain momentum as consumers seek dairy products with specific health benefits
CATEGORY DATA
Table 19 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 20 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 21 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 22 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 23 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 24 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 25 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 26 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 27 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing number of niche products launched by players to tap into demands from health-conscious, sophisticated consumers
Natural is leading claim as local consumers become increasingly interested in health and wellness cooking ingredients and meals
Niche bone and joint health claim sees growth in 2022 as consumers increasingly demand functionality from their diets
PROSPECTS AND OPPORTUNITIES
Government initiatives drive product innovation, but growth depends heavily on consumer receptiveness
Vegan and plant-based offer further promise within health and wellness cooking ingredients and meals
Foods that improve brain health and memory set to benefit from a consumer desire to boost their overall health over the forecast period
CATEGORY DATA
Table 28 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 29 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 30 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 31 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 32 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 33 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 34 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 35 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 36 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Prioritising essential goods spurs uneven growth within staple foods
Popularity of vegetarian staple foods driven by health and wellness trend
Skin health rising within health and wellness staple foods
PROSPECTS AND OPPORTUNITIES
Players are expected to support government’s policy on health by innovating their products over forecast period
Niche segments of vegan and plant-based offer further growth potential
Niche of no allergens to record growth as consumers discover staple foods that support certain intolerances
CATEGORY DATA
Table 37 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 38 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 39 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 40 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 41 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 42 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 43 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 44 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 45 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027

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