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Health and Wellness in Australia

Publisher Euromonitor International
Published Dec 23, 2025
Length 60 Pages
SKU # EP20680731

Description

Health and wellness in Australia in 2024 continued to evolve from a niche or premium concept into a mainstream expectation across food and drinks. While consumer interest in healthier eating and drinking remained structurally strong, behaviour was increasingly shaped by rising awareness of obesity, diabetes and digestive health issues, alongside ongoing cost-of-living pressures. Rather than pursuing restrictive diets, Australian consumers favoured products that deliver tangible, easy-to-understa...

Euromonitor International's Health and Wellness in Australia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

60 Pages
Health and Wellness in Australia
Euromonitor International
December 2025
List Of Contents And Tables
HEALTH AND WELLNESS IN AUSTRALIA
EXECUTIVE SUMMARY
Health and wellness in Australia pivots towards sugar reduction, functionality and credible everyday benefits
INDUSTRY PERFORMANCE
Sugar reduction and metabolic health concerns shape category-wide performance
Functionality, gut health and protein move health and wellness beyond avoidance
WHAT’S NEXT?
Mainstream integration of functional, lower-sugar and clean-label products will drive future growth
COUNTRY REPORTS DISCLAIMER
HW HOT DRINKS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Functional innovation and clean-label expectations redefine hot drinks wellness
INDUSTRY PERFORMANCE
Functional benefits gain momentum across other hot drinks and tea
Natural positioning remains relevant but increasingly overlaps with premium and sustainable cues
No sugar expands from indulgent powders into more everyday hot drink occasions
WHAT’S NEXT
Functional hot drinks expand into targeted wellbeing, including mental health
Natural hot drinks recover through sharper positioning and stronger value propositions
No sugar becomes more mainstream as taste improves and permissible indulgence grows
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW SOFT DRINKS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The “sugar revolution” accelerates as functional benefits reshape innovation
INDUSTRY PERFORMANCE
Reformulation and functionalisation widen health and wellness appeal beyond carbonates
No sugar consolidates leadership across carbonates, sports drinks and energy drinks
Natural positioning holds up through clean labels, botanicals and “credible” functionality
WHAT’S NEXT
Sugar reduction and benefit-led hydration will drive health and wellness soft drinks growth
No sugar is expected to sustain strong growth as reformulation becomes the default
Natural is expected to remain steady, strengthened by clean labels and functional botanicals
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW SNACKS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthier snacking accelerates through protein, portion control and “permissible indulgence”
INDUSTRY PERFORMANCE
Health-conscious snacking broadens from restriction to “better for you” value and taste
Gluten free remains mainstream in savoury snacks, supported by ease of adoption and clear communication
Natural positioning gains relevance as consumers scrutinise ingredients and seek cleaner labels
WHAT’S NEXT
Health and wellness growth will be shaped by protein, healthier impulse occasions and tighter advertising controls
Gluten free is expected to grow steadily as portfolios widen and the claim remains a trusted shortcut
Natural is expected to expand through cleaner formulations and emerging challenger brands
CATEGORY DATA
Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW DAIRY PRODUCTS AND ALTERNATIVES IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Digestive health, plant-based nutrition and sugar reduction reshape dairy wellness
INDUSTRY PERFORMANCE
Digestive health and functional positioning drive product development across dairy and alternatives
Good source of minerals remains a strong nutrition cue, supported by fortification in both dairy and plant-based
High protein expands beyond fitness into mainstream “everyday nutrition” consumption
WHAT’S NEXT
Digestive health, nutrient-enhanced plant-based and lower sugar renovation will drive future growth
Good source of minerals is expected to remain relevant, supported by fortification and ageing-related health priorities
High protein is expected to sustain momentum, with growth supported by multifunctional propositions
CATEGORY DATA
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW COOKING INGREDIENTS AND MEALS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health-led renovation accelerates across sauces, oils and convenient meals
INDUSTRY PERFORMANCE
Clearer labelling and reformulation support sugar avoidance and healthier everyday choices
Gluten free becomes an everyday expectation, supported by mainstream innovation and strict compliance
Natural and “less processed” cues gain importance, reinforced by trust and provenance
WHAT’S NEXT
Value-led health innovation will centre on cooking confidence, convenience and “better for you” staples
Gluten free is expected to keep growing through broader formats and more family-friendly innovation
Natural is expected to remain resilient, strengthened by anti-ultra-processed sentiment and transparency demands
CATEGORY DATA
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HW STAPLE FOODS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Functional staples gain visibility as front-of-pack cues influence purchase decisions
INDUSTRY PERFORMANCE
Functional benefits and front-of-pack signalling shape staple foods innovation
High fibre evolves into a gut health narrative rather than a standalone claim
High protein expands across everyday staples, but value sensitivity shapes how it is used
WHAT’S NEXT
Weight management, no added sugar cues and clearer labelling shape future staple foods demand
High fibre is expected to grow modestly, with differentiation depending on functional storytelling
High protein will remain important, but claim usage will depend on category fit and consumer expectations
CATEGORY DATA
Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER

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