Pharmacies continued to perform well in Italy in 2024, achieving growth in both the number of outlets and in current value terms, backed by the expansion of leading pharmacy groups. Nonetheless, pharmacies experienced significant growth in the online channel, with e-commerce players gaining share from traditional retailers thus limiting the growth of store-based pharmacies. This trend was driven by the growing number of consumers seeking convenience and the better prices and wider variety of off...
Euromonitor International's Health and Beauty Specialists in Italy report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Beauty Specialists, Health and Personal Care Stores, Optical Goods Stores, Pharmacies.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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