Health and Beauty Specialists in Bulgaria

Health and beauty specialists in Bulgaria recorded higher growth in 2024 compared to the previous year, benefiting from improved macroeconomic conditions and rising consumer confidence. In 2023, high inflation and lower purchasing power had dampened discretionary spending, leading many consumers to cut back on non-essential beauty purchases. However, in 2024, real incomes showed signs of recovery, allowing consumers to spend more freely on personal care and beauty products.

Euromonitor International's Health and Beauty Specialists in Bulgaria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Beauty Specialists, Health and Personal Care Stores, Optical Goods Stores, Pharmacies.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Beauty Specialists market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Health and Beauty Specialists in Bulgaria
Euromonitor International
February 2025
List Of Contents And Tables
HEALTH AND BEAUTY SPECIALISTS IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Beauty specialists experience strong growth as economic conditions improve
Pharmacies and health stores expand as demand for preventive healthcare rises
Retailers focus on digitalisation and customer experience to stay competitive
PROSPECTS AND OPPORTUNITIES
Beauty specialist retailers set to be the fastest-growing channel
Health and personal care stores to expand as retailers embrace cross-category sales
Omnichannel presence becomes critical for long-term success
CHANNEL DATA
Table 1 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 2 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 3 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
Table 4 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
Table 5 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
Table 6 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
Table 7 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
Table 8 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 9 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 10 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
Table 11 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
RETAIL IN BULGARIA
EXECUTIVE SUMMARY
Retail in 2024: The big picture
Consumer confidence improves, but grocery price sensitivity remains high
E-commerce growth stabilises as omnichannel retailing becomes essential
Retailers invest in digitalisation and in-store innovation
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
Shopping Season Christmas
Shopping Season Back to school
MARKET DATA
Table 12 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 13 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 14 Sales in Retail Offline by Channel: Value 2019-2024
Table 15 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 16 Retail Offline Outlets by Channel: Units 2019-2024
Table 17 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 18 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 19 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 22 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 24 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 26 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 27 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 28 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 29 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 30 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 31 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 32 Retail GBO Company Shares: % Value 2020-2024
Table 33 Retail GBN Brand Shares: % Value 2021-2024
Table 34 Retail Offline GBO Company Shares: % Value 2020-2024
Table 35 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 36 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 37 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 38 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 39 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 40 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 41 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 42 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 43 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 44 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 45 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 46 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 47 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 48 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 49 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 50 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 51 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 52 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 53 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 55 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 56 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 57 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 58 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 59 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 60 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 61 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 62 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 63 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 64 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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