Headphones in China

Headphones in China

Headphones is the winner in consumer electronics in China in 2023, with the key subcategory of TWS earbuds seeing healthy volume sales after its double-digit slump in 2022. That said, growth is still smaller than seen in previous years, due to penetration of TWS earbuds having deepened in China. The positive performance in 2023 is driven by improving sales of smartphones and continued product innovation from manufacturers, such as allowing for premium features, like active noise cancelling and s...

Euromonitor International's Headphones in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Headphones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.