Hair Care in Thailand

Hair Care in Thailand


Hair care in Thailand enjoyed strong growth in both volume and current value terms in 2023, thanks in large part to the enjoyment and interest Thai consumers have in pampering and styling their hair. Local consumers tend to have sophisticated at-home hair care routines, and a growing willingness to invest on hair care has been pushing players to invest in several innovative developments, particularly in shampoos, conditioners, colourants and treatments - including hair loss treatments. Many cons...

Euromonitor International's Hair Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Hair Care in Thailand
Euromonitor International
April 2024
List Of Contents And Tables
HAIR CARE IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hair care records dynamic growth in 2023
Greater consumer knowledge drives premiumisation trend
At-home hair routines provide room for brands to promote advanced formulas
PROSPECTS AND OPPORTUNITIES
Ingredient-led developments will become more prominent in hair care
Hair care will continue to flourish over the forecast period
Premiumisation trend set to expand throughout category
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2018-2023
Table 2 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 4 NBO Company Shares of Hair Care: % Value 2019-2023
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 6 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 7 LBN Brand Shares of Colourants: % Value 2020-2023
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 9 LBN Brand Shares of Styling Agents: % Value 2020-2023
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 11 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN THAILAND
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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