Hair Care in Poland
All categories of hair care saw marked increases in 2022 with consumers liberated from COVID-19 restrictions sparking an interest in improving their appearance and taking care of their scalp and hair condition. With salons allowed to operate again, there was growth in the hair care segment that had previously suffered the most, salon professional hair care. An additional boost was also provided by a warm and sunny summer, encouraging socialising.
Euromonitor International's Hair Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Hair Care in Poland
- Euromonitor International
- May 2023
- List Of Contents And Tables
- HAIR CARE IN POLAND
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Strong growth for hair care as the category rebounds after the pandemic with consumers eager to buy specific products to suit their hair type
- Salon professional hair care and standard shampoos benefit from strong growth thanks to the lifting of COVID-19 restrictions
- Discounters and health and personal care stores remain popular for hair care though retail e-commerce becomes a growing threat
- PROSPECTS AND OPPORTUNITIES
- Positive forecast period growth for hair care thanks to eco-friendly, natural and vegan trends
- Women return to the salons in a bid to achieve professional results while the more natural trend and celebration of grey hair counters this trend
- L'Oréal retains the lead in hair care thanks to the popularity of its brands across multiple categories
- CATEGORY DATA
- Table 1 Sales of Hair Care by Category: Value 2017-2022
- Table 2 Sales of Hair Care by Category: % Value Growth 2017-2022
- Table 3 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
- Table 4 NBO Company Shares of Hair Care: % Value 2018-2022
- Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
- Table 6 LBN Brand Shares of Hair Care: % Value 2019-2022
- Table 7 LBN Brand Shares of Colourants: % Value 2019-2022
- Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
- Table 9 LBN Brand Shares of Styling Agents: % Value 2019-2022
- Table 10 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
- Table 11 Forecast Sales of Hair Care by Category: Value 2022-2027
- Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
- Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
- BEAUTY AND PERSONAL CARE IN POLAND
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 14 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 20 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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