Hair Care in Nigeria
Despite being a large category, hair care posted one of the weakest current retail value performances in beauty and personal care in 2022. One key challenge for the landscape has been the wide availability of cheaper counterfeit brands, which have attracted consumers struggling with high inflationary conditions during 2022. The increasing usage of wigs and hair extensions has also been a major factor in reducing demand, particularly for perms and relaxants, the largest hair care category. Consum...
Euromonitor International's Hair Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Hair Care in Nigeria
- Euromonitor International
- May 2023
- List Of Contents And Tables
- HAIR CARE IN NIGERIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Counterfeit brands and hair extensions limits the performance of hair care
- Salon professional hair care performs poorly as consumers use at-home treatment
- Dark & Lovely remains the most popular brand but is losing retail value share
- PROSPECTS AND OPPORTUNITIES
- Economic improvements and stable unit prices drive positive retail volume growth
- Growing adoption of natural hair drives sales of conditioners and treatments
- Perms and relaxants challenged by preference for wigs and hair extensions
- CATEGORY DATA
- Table 1 Sales of Hair Care by Category: Value 2017-2022
- Table 2 Sales of Hair Care by Category: % Value Growth 2017-2022
- Table 3 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
- Table 4 NBO Company Shares of Hair Care: % Value 2018-2022
- Table 5 LBN Brand Shares of Hair Care: % Value 2019-2022
- Table 6 LBN Brand Shares of Colourants: % Value 2019-2022
- Table 7 LBN Brand Shares of Styling Agents: % Value 2019-2022
- Table 8 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
- Table 9 Forecast Sales of Hair Care by Category: Value 2022-2027
- Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
- Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
- BEAUTY AND PERSONAL CARE IN NIGERIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 17 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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