Hair Care in Kenya
With increasing hair care awareness among consumers, there is a growing trend towards natural hair and natural hair styles, and away from chemically straightened hair, which has led to many women cutting their relaxed hair.
Euromonitor International's Hair Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Hair Care in Kenya
- Euromonitor International
- June 2023
- List Of Contents And Tables
- HAIR CARE IN KENYA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Shift towards natural hair trends among consumers inspires innovation
- New launch from Dark & Lovely meets evolving consumer demands
- Growing awareness about harmful substances leads consumers to seek natural and free-from options
- PROSPECTS AND OPPORTUNITIES
- Slow but steady use of texturisers among the middle class
- Brands use social media to stimulate sales, as the omnichannel grows in importance
- Rising disposable incomes will drive demand for premium products
- CATEGORY DATA
- Table 1 Sales of Hair Care by Category: Value 2017-2022
- Table 2 Sales of Hair Care by Category: % Value Growth 2017-2022
- Table 3 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
- Table 4 NBO Company Shares of Hair Care: % Value 2018-2022
- Table 5 LBN Brand Shares of Hair Care: % Value 2019-2022
- Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
- Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
- Table 8 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
- Table 9 Forecast Sales of Hair Care by Category: Value 2022-2027
- Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
- Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
- BEAUTY AND PERSONAL CARE IN KENYA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 17 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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