Hair care saw low single-digit growth in 2022, which was the result of the positive performance of all categories with the exception of colourants. Most categories also saw value growth boosted by unit price increases, which were the result of higher retail prices (linked to the higher costs of production faced and mostly absorbed by manufacturers). Standard shampoos and conditioners and treatments benefited from Italian consumers generally going out more often and washing their hair more freque...
Euromonitor International's Hair Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Hair Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Hair Care in Italy
Euromonitor International
May 2023
List Of Contents And Tables
HAIR CARE IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hair care sustained by Italian consumers’ more active social lives
Growing demand for high-performance products benefits salon professional hair care, while “skinification” increasingly influences new hair care launches
L'Oréal remains the largest player, though Procter & Gamble’s Pantene is still the leading brand
PROSPECTS AND OPPORTUNITIES
Hair care set to see moderate growth rates due in part to competition from professional hair colouring services at salons
Standard shampoos and conditioners and treatments set to remain flat due to maturity
Green and sustainable products will remain notable drivers of growth
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2017-2022
Table 2 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Hair Care: % Value 2018-2022
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 6 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 7 LBN Brand Shares of Colourants: % Value 2019-2022
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 9 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 11 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN ITALY
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
The high rate of inflation and economic uncertainty linked to the war in Ukraine leads Italians to trade down and focus on essential products
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027