Hair Care in Denmark
Current value growth was largely driven by inflation in 2022 with rising prices contributing to a small decline in retail volume sales. However, the shift back to using hair salons post pandemic was the main cause of lower demand for hair care products. Many Danes had delayed having haircuts and treatments during the pandemic, so there was significant pent up demand. Salon professional hair care products witnessed a decline in 2022 following two years of robust growth when Danes purchased higher...
Euromonitor International's Hair Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Hair Care in Denmark
- Euromonitor International
- May 2023
- List Of Contents And Tables
- HAIR CARE IN DENMARK
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Shift back to hair salons and inflation dampens growth in hair care
- Styling agents back in vogue as socialising and office life is back on the agenda
- Colourants witness lower demand as hair salons reopen
- PROSPECTS AND OPPORTUNITIES
- Hair care sales patterns to stabilise in the coming years
- Natural and organic products to be an area of greater focus
- Salon professional hair care faces weaker demand in short-term
- CATEGORY DATA
- Table 1 Sales of Hair Care by Category: Value 2017-2022
- Table 2 Sales of Hair Care by Category: % Value Growth 2017-2022
- Table 3 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
- Table 4 NBO Company Shares of Hair Care: % Value 2018-2022
- Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
- Table 6 LBN Brand Shares of Hair Care: % Value 2019-2022
- Table 7 LBN Brand Shares of Colourants: % Value 2019-2022
- Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
- Table 9 LBN Brand Shares of Styling Agents: % Value 2019-2022
- Table 10 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
- Table 11 Forecast Sales of Hair Care by Category: Value 2022-2027
- Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
- Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
- BEAUTY AND PERSONAL CARE IN DENMARK
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 14 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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