Hair Care in Brazil
The year 2021 was marked by the polarisation of consumption in beauty and personal care. The best results were at the price extremes, but were also concentrated in some categories, with the preference for hygiene products over beauty items. In 2022, this scenario changed, with the recovery of beauty items. Trading down started to be seen for hygiene items, so that the consumption of beauty items could be realised. Hair care reflected this dynamic well. More consumers sought to save on products s...
Euromonitor International's Hair Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Hair Care in Brazil
- Euromonitor International
- July 2023
- List Of Contents And Tables
- HAIR CARE IN BRAZIL
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Intra-category polarisation: Saving on shampoos to invest more in hair treatments
- Scalp care gains prominence after COVID-19, with skinification a growth driver
- E-commerce and pharmacies gain prominence at the expense of grocery retailers
- PROSPECTS AND OPPORTUNITIES
- The search for naturalness in beauty to drive the market for curly hair products
- Multifunctionality was aimed at women, but it may also hit the male market
- A multichannel presence set to gain strength due to increased competition and the rise of D2C
- CATEGORY DATA
- Table 1 Sales of Hair Care by Category: Value 2017-2022
- Table 2 Sales of Hair Care by Category: % Value Growth 2017-2022
- Table 3 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
- Table 4 NBO Company Shares of Hair Care: % Value 2018-2022
- Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
- Table 6 LBN Brand Shares of Hair Care: % Value 2019-2022
- Table 7 LBN Brand Shares of Colourants: % Value 2019-2022
- Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
- Table 9 LBN Brand Shares of Styling Agents: % Value 2019-2022
- Table 10 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
- Table 11 Forecast Sales of Hair Care by Category: Value 2022-2027
- Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
- Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
- BEAUTY AND PERSONAL CARE IN BRAZIL
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 14 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 20 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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