Hair Care in Australia
Despite a marginal decline in retail volume sales in 2022, as local consumers shifted back to pre-pandemic lifestyles and routines, including less time working from home and less time to pamper themselves, overall demand for hair care remained higher than 2019 levels. Products that focused on health and nourishment of the hair continued to be favoured, with new options being launched during the year. Similar to other beauty and personal care categories, local brands continued to leverage their b...
Euromonitor International's Hair Care in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Hair Care in Australia
- Euromonitor International
- June 2023
- List Of Contents And Tables
- HAIR CARE IN AUSTRALIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Greater focus on local hair care brands using natural ingredients
- Sustainability concerns continue to drive purchasing decisions
- Post-pandemic footfall encourages local retailer to expand offline presence
- PROSPECTS AND OPPORTUNITIES
- Skinification of hair care likely to continue influencing category development
- Further exploration of sustainable ingredients and packaging expected in hair care
- Salon professional hair care set for dynamic performance over forecast period
- CATEGORY DATA
- Table 1 Sales of Hair Care by Category: Value 2017-2022
- Table 2 Sales of Hair Care by Category: % Value Growth 2017-2022
- Table 3 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
- Table 4 NBO Company Shares of Hair Care: % Value 2018-2022
- Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
- Table 6 LBN Brand Shares of Hair Care: % Value 2019-2022
- Table 7 LBN Brand Shares of Colourants: % Value 2019-2022
- Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
- Table 9 LBN Brand Shares of Styling Agents: % Value 2019-2022
- Table 10 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
- Table 11 Forecast Sales of Hair Care by Category: Value 2022-2027
- Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
- Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
- BEAUTY AND PERSONAL CARE IN AUSTRALIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 14 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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