HW Staple Foods in New Zealand

HW Staple Foods in New Zealand


Bread is the most commonly eaten major source of carbohydrates in New Zealand. However, keto diets and an overall increasing awareness about managing caloric intake is seeing consumers seek out low carb versions of their favourite products. Goodman Fielder’s Freya’s brand was one of the first to target this consumer segment when it launched its Lower Carb range in 2021. It has since been joined by offerings from Vogel’s in packaged leavened bread, as well as a low carb option from Farrah’s in fl...

Euromonitor International's HW Staple Foods in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


HW Staple Foods in New Zealand
Euromonitor International
January 2024
List Of Contents And Tables
HW STAPLE FOODS IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Low carb trends characterising innovation
2022 sees gluten free lead in health and wellness staple foods
No salt sees a good performance in health and wellness staple foods in 2022
PROSPECTS AND OPPORTUNITIES
Opportunities for private label segment
Gluten free set to see strongest performance in health and wellness staple foods over the forecast period
Cardiovascular health claims show promise
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 7 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
HEALTH AND WELLNESS IN NEW ZEALAND
EXECUTIVE SUMMARY
Overview
DISCLAIMER

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