2022 saw many South Africans reduce their spending on perceived non-essentials as the cost of living increased. In many aspects, health and wellness demands from consumers took a backseat in their priorities, given inflationary pressures. Major categories of staple foods, such as bread and rice, pasta and noodles, witnessed few innovations as local consumers focused on affordability. However, breakfast cereals witnessed the most efforts in terms of innovative launches within staple foods.
Euromonitor International's HW Staple Foods in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the HW Staple Foods market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
HW Staple Foods in South Africa
Euromonitor International
January 2024
List Of Contents And Tables
HW STAPLE FOODS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health takes a backseat in consumers’ priorities as inflationary pressures rise in 2022
High fibre is leading health and wellness claim due to greater understanding of the need for fortification, especially in terms of children’s diets
Probiotic staple foods chosen as they benefit one’s immune system
PROSPECTS AND OPPORTUNITIES
Proposed rigorous food labelling expected to shake up breakfast cereals
High fibre to remain popular claim and offers further growth potential as consumers look to fortified staple foods as part of healthier eating plans
Digestive health expected to rise in significance
MARKET DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 7 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027