In packaged cakes, there is a growing demand for products that both satisfy the need for indulgence while still being considered a healthy eating option. In this context, Italian consumers are looking for low fat and low sugar cakes and that are rich in natural and healthy ingredients. Traditionally, packaged cakes were mainly consumed by children in Italy, but these days adults also like to consume them for breakfast as well as at other times of the day. These are mainly millennials who, driven...
Euromonitor International's HW Staple Foods in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the HW Staple Foods market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
HW Staple Foods in Italy
Euromonitor International
January 2024
List Of Contents And Tables
HW STAPLE FOODS IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Italians go in search of healthy indulgence
Gluten free claims find favour in 2022 as consumers pursue healthier diets
Ageing Italian population helps stimulate demand for brain health and memory staple foods
PROSPECTS AND OPPORTUNITIES
Pasta lovers expected to turn to healthier options
Italians likely to become more sensitive about what goes into the food they eat with a strong focus on gluten and fibre
Keto staple foods set benefit from growing obesity concerns
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027