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HW Staple Foods in Belgium

Publisher Euromonitor International
Published Dec 23, 2025
Length 13 Pages
SKU # EP20680600

Description

In 2024, Belgian staple foods was strongly shaped by health, natural, organic, and plant-based trends, with consumers favouring products made from whole grains, clean-label ingredients, and low sugar or salt. Gluten-free and organic emerged as leading health claims, driving innovation and private label growth across staple foods. Vegetarian options continued to gain traction, supported by sustainability concerns, flexitarian diets, and high-profile launches from major brands.

Euromonitor International's HW Staple Foods in Belgium report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Staple Foods in Belgium
Euromonitor International
December 2025
List Of Contents And Tables
HW STAPLE FOODS IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Gluten-free and organic claims drive change and sales in Belgian staple foods
INDUSTRY PERFORMANCE
Health, natural ingredients, and plant-based trends drive Belgian staple foods in 2024
Gluten free bread, pasta, and processed meats drive innovation and private label growth
The organic claim benefits from rising interest in clean-label, sustainably sourced goods
WHAT’S NEXT
Premium health-focused staple foods are set to drive grow, but economic conditions may curb demand
Health perceptions are set to drive mainstream adoption and private label expansion of gluten free products
Rising demand for the organic claim is expected to fuel premiumisation in baked goods
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN BELGIUM
EXECUTIVE SUMMARY
Cost-conscious consumers prioritise value while health and wellness demand remains strong
INDUSTRY PERFORMANCE
Economic pressure drives downtrading while reshaping health and wellness choices
Fortified/functional, plant-based and lifestyle-led health claims continue to gain traction
WHAT’S NEXT
Fortified/functional claims will become a key driver of growth across packaged food and drinks in Belgium
COUNTRY REPORTS DISCLAIMER

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