With the continued development of the health and wellness industry in South Africa, children are being increasingly targeted as a significant consumer group for healthier soft drinks. Much of this is being driven by local parents, who are becoming increasingly conscious of the type of beverages their children are consuming, as well as the contents that could be detrimental to their health. One of the key soft drinks categories under better for you, and one that is seeing high levels of consumer...
Euromonitor International's HW Soft Drinks in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the HW Soft Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
HW Soft Drinks in South Africa
Euromonitor International
January 2024
List Of Contents And Tables
HW SOFT DRINKS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Children a key target audience for health and wellness juice
No sugar is leading claim in health and wellness soft drinks as consumers focus on reducing intake of ingredients perceived as detrimental to health
Rising interest for immune support in health and wellness soft drinks in 2022
PROSPECTS AND OPPORTUNITIES
Impending sugar tax expected to positively impact better for you claims
No sugar offers further growth potential, driven by health concerns and rising obesity rates
High fibre set to rise as consumers warm to functionality in soft drinks
MARKET DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 7 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027