Over the last few years, The Coca-Cola Co has been trying to diversify by introducing a host of health and wellness beverages and reducing its dependence on sugary carbonated drinks. For instance, it is working on reducing the sugar content of its 330ml cans from 35g to 6g, and over the last few years it has expanded its “zero” portfolio in India. The company has identified hydration as the next growth area. It is launching products through brand extensions, by leveraging the equity of its legac...
Euromonitor International's HW Soft Drinks in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the HW Soft Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
HW Soft Drinks in India
Euromonitor International
January 2024
List Of Contents And Tables
HW SOFT DRINKS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The Coca-Cola Co focuses on brand extensions and distribution for its health and wellness products
As consumers look for products they believe can help maintain their health, natural leads health and wellness soft drinks in 2022
Rising demand for brain health and memory in health and wellness soft drinks, with Evian making a dynamic entrance
PROSPECTS AND OPPORTUNITIES
Adoption of natural sweeteners across soft drinks is expected to increase, buoyed by local production of monk fruit
With consumers looking to fortified drinks to maintain their health, rising demand for good source of minerals is expected
Keto expected to see gains, as more consumers follow a specialised diet to boost their metabolism
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 7 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027