Sugar has become a key focus of consumer health concerns on the back of increasing publicity around the role of excessive sugar consumption in the development of a range of health problems, including obesity, type 2 diabetes and hypertension. Sugary soft drinks have come under particular scrutiny for their potential part in the increasing prevalence of childhood obesity in many markets around the world, including Greece. This has forced leaders like Coca-Cola and Pepsi to come up with no sugar a...
Euromonitor International's HW Soft Drinks in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the HW Soft Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
HW Soft Drinks in Greece
Euromonitor International
January 2024
List Of Contents And Tables
HW SOFT DRINKS IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
No sugar is the main driver in almost all soft drinks categories
Natural leads health and wellness soft drinks in 2022
High protein most dynamic claim in health and wellness soft drinks
PROSPECTS AND OPPORTUNITIES
Consumers to look for extra vitamins and antioxidants in the forecast period
Natural offers promise in health and wellness soft drinks to 2027
No salt expected to grow due to concerns over the harm caused by too much salt
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027