HW Soft Drinks in the US
Due to the negative health effects of COVID-19, during the pandemic shoppers began buying beverages to boost their health, preferring products which claimed benefits such as immune system support. Demand grew for functionality, and thanks to the internet and social media, beverages containing functional ingredients that provide claimed health benefits have become part of mainstream consumerism. Across categories, functionality is now a key component of product innovation, labelling, and competit...
Euromonitor International's HW Soft Drinks in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- HW Soft Drinks in the US
- Euromonitor International
- January 2024
- List Of Contents And Tables
- HW SOFT DRINKS IN THE US
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Functional attributes drive growth across soft drinks
- Although growth slows as concern about the pandemic ease, natural continues to lead health and wellness soft drinks
- Digestive health and prebiotic soft drinks emerge as key drivers of health and wellness growth within functional soft drinks
- PROSPECTS AND OPPORTUNITIES
- Low sugar investment will be met with growing demand
- Balancing no added sugar with vitamin and benefit claims is key to reigniting growth in juice
- Lactose free will be one to watch, as consumers seek to take care of their own health
- CATEGORY DATA
- Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
- Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
- Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
- Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
- Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
- Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
- Table 7 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
- Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
- HEALTH AND WELLNESS IN THE US
- EXECUTIVE SUMMARY
- Overview
- DISCLAIMER
Research Assistance
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