HW Snacks in Turkey

HW Snacks in Turkey


Consumers in Turkey have become highly price-sensitive, given the steep inflation rate and the decrease in tourism, as the country traditionally benefited from tourist arrivals from both Ukraine and Russia, with this disrupted by the war in Ukraine. Companies therefore have to work hard to attract and retain consumers’ attention, and many have been doing so through differentiation, leading to regular new launches. While brands that offer discounts boost their image as customer-friendly, brands t...

Euromonitor International's HW Snacks in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


HW Snacks in Turkey
Euromonitor International
January 2024
List Of Contents And Tables
HW SNACKS IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness claims attract consumers despite inflation
2022 sees natural in the lead in health and wellness snacks due to concerns about overprocessed foods
Vegan rises as more consumers look to avoid animal-based products
PROSPECTS AND OPPORTUNITIES
Discounters expected to offer health and wellness private label lines
Natural also set to see strongest performance in health and wellness snacks over the forecast period as players see growth opportunities
Plant-based set to increase in importance as health, animal welfare, and environmental concerns are on the rise
CATEGORY DATA
Table 1 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 4 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 5 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 6 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 7 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 8 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HEALTH AND WELLNESS IN TURKEY
EXECUTIVE SUMMARY
Overview
DISCLAIMER

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