Most categories across health and wellness dairy products and alternatives in Norway underperformed over the course of 2023 and this can be attributed mainly to the resumption of cross-border shopping among the local population as the country’s borders reopened during the post-pandemic era. This cross-border shopping involves local people crossing into neighbouring Sweden to shop for groceries at lower prices and this, combined with the return to pre-pandemic consumer behaviour, put significant...
Euromonitor International's HW Dairy Products and Alternatives in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the HW Dairy Products and Alternatives market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
HW Dairy Products and Alternatives in Norway
Euromonitor International
September 2024
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Lactose free claims gain ground while consumers begin to value convenience again
Low fat claims remain a key sales driver as obesity concerns rise
Probiotic claims remain popular as consumers remain focused on boosting their immune system and improving their gut health
PROSPECTS AND OPPORTUNITIES
Demand for vegan and lactose free products set to rise as organic dairy struggles
Mixed outlook for lactose free and organic claims
No sugar claims expected to grow as the obesity epidemic deepens
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028