Lactose free products continued to be of interest to consumers in Denmark, with sales of these products driven by large brands, such as Arla, Naturmælk and Thise. Lactose free is a strong trend because of food allergies and lactose intolerance, while at the same time, some Danes have been opting for such foods in the belief that lactose free products are generally healthier than traditional alternatives. The category seems to have growth potential and has not yet peaked. Besides milk, the catego...
Euromonitor International's HW Dairy Products and Alternatives in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Baby Food, HW Dairy and Plant-based Dairy, HW Dairy Products and Alternatives by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the HW Dairy Products and Alternatives market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
HW Dairy Products and Alternatives in Denmark
Euromonitor International
January 2024
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lactose free dairy remains relevant to many Danes
Organic is the leading claim in health and wellness dairy products and alternatives in 2022 with EU legislation also implementing controls on trans fats
Good source of vitamins is rising claim in health and wellness dairy products and alternatives in 2022
PROSPECTS AND OPPORTUNITIES
Plant-based dairy set to move from niche to mainstream over the forecast period
Organic in health and wellness dairy products and alternatives to hold strong promise over the forecast period
No allergens gathers momentum as the category not only attracts consumers with allergies, but also those who perceive it as healthier than standard variants
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027