Gum in Germany

Gum in Germany


While for many snacks, the pandemic period of home seclusion led to higher uptake in Germany, gum suffered from declining sales. Gum tends to be purchased spontaneously and, in addition to the taste and chewing experience, the product is also perceived as effective in freshening breath. However, there were fewer spontaneous purchases in 2020 and 2021 due to reduced mobility of the local population and fewer social interactions between family, friends and colleagues. Despite improving demand from...

Euromonitor International's Gum in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Gum in Germany
Euromonitor International
July 2023
List Of Contents And Tables
GUM IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Partial recovery from impact of lockdowns and fewer social interactions
Sugar-free and teeth whitening remain most popular claims for gum in Germany
Strip format of Wrigley’s chewing gum brands to be discontinued in Germany
PROSPECTS AND OPPORTUNITIES
Plastic reduction and sustainability are core arguments
E-commerce unlikely to gain significant penetration of gum sales
Wrigley's discontinuation of strip format in Germany will leave gap to be filled
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2018-2023
Table 2 Sales of Gum by Category: Value 2018-2023
Table 3 Sales of Gum by Category: % Volume Growth 2018-2023
Table 4 Sales of Gum by Category: % Value Growth 2018-2023
Table 5 Sales of Gum by Flavour: Rankings 2018-2023
Table 6 NBO Company Shares of Gum: % Value 2019-2023
Table 7 LBN Brand Shares of Gum: % Value 2020-2023
Table 8 Distribution of Gum by Format: % Value 2018-2023
Table 9 Forecast Sales of Gum by Category: Volume 2023-2028
Table 10 Forecast Sales of Gum by Category: Value 2023-2028
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SNACKS IN GERMANY
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 13 Sales of Snacks by Category: Volume 2018-2023
Table 14 Sales of Snacks by Category: Value 2018-2023
Table 15 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 16 Sales of Snacks by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Snacks: % Value 2019-2023
Table 18 LBN Brand Shares of Snacks: % Value 2020-2023
Table 19 Penetration of Private Label by Category: % Value 2018-2023
Table 20 Distribution of Snacks by Format: % Value 2018-2023
Table 21 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 22 Forecast Sales of Snacks by Category: Value 2023-2028
Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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