Wine experienced very healthy volume growth in in Guatemala in 2023, with sales increasing by a fifth. All wines are imported from countries such as Chile, Argentina, Spain, Italy and the US. There is significant segmentation, with consumers enjoying trying different varieties. Red wine is the most popular, followed by white and then rosé. Sales of still white and rosé wines see an increase during March and April, aligning with the summer holiday season in Guatemala when consumers tend to opt f...
Euromonitor International's Wine in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Wine market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Wine in Guatemala
Euromonitor International
June 2024
List Of Contents And Tables
WINE IN GUATEMALA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Buoyant volume growth in 2023
Competitive landscape highly fragmented
Specialist wine shops popular, though losing volume share to supermarkets
PROSPECTS AND OPPORTUNITIES
Further modest volume growth over forecast period
Spanish wines make gains and organic emerging segment
Importers look to widen distribution
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2018-2023
Table 2 Sales of Wine by Category: Total Value 2018-2023
Table 3 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 4 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 9 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 10 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN GUATEMALA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 15 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028