Dairy products and alternatives are expected to register moderate current and volume growth in Guatemala in 2024. Though inflation has eased, consumers continue to be price sensitive, and players support volume sales by offering frequent discounts and promotions.
Euromonitor International's Dairy Products and Alternatives in Guatemala report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Dairy Products and Alternatives market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Dairy Products and Alternatives in Guatemala
Euromonitor International
August 2024
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN GUATEMALA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 5 Penetration of Private Label by Category: % Value 2019-2024
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Continuing segmentation of milk formula
Doy packs increasingly popular
Increasing scrutiny of ingredients
PROSPECTS AND OPPORTUNITIES
Parents increasingly discerning
Multipacks continue to drive volume sales
Supermarkets and hypermarkets dominate sales due to wider variety of baby food
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2019-2024
Table 10 Sales of Baby Food by Category: Value 2019-2024
Table 11 Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 12 Sales of Baby Food by Category: % Value Growth 2019-2024
Table 13 NBO Company Shares of Baby Food: % Value 2020-2024
Table 14 LBN Brand Shares of Baby Food: % Value 2021-2024
Table 15 Distribution of Baby Food by Format: % Value 2019-2024
Table 16 Forecast Sales of Baby Food by Category: Volume 2024-2029
Table 17 Forecast Sales of Baby Food by Category: Value 2024-2029
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029
BUTTER AND SPREADS IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Margarine still leads
Tubs increasingly popular
Confusion still exists regarding health benefits of butter versus margarine
PROSPECTS AND OPPORTUNITIES
Margarine continues to account for most volume sales
Continuing innovation in butter and spreads
Consumers look for healthier options
CATEGORY DATA
Table 20 Sales of Butter and Spreads by Category: Volume 2019-2024
Table 21 Sales of Butter and Spreads by Category: Value 2019-2024
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Table 24 NBO Company Shares of Butter and Spreads: % Value 2020-2024
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
Table 26 Distribution of Butter and Spreads by Format: % Value 2019-2024
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029
CHEESE IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cheese continues to register healthy value and volume growth
Local soft cheese continues to account for most volume sales
Mix of local and international brands caters for wide consumer base
PROSPECTS AND OPPORTUNITIES
Modern grocery retailers drive volume growth through discounts
Increasing Mexican offerings
Growing wine culture boosts volume sales
CATEGORY DATA
Table 31 Sales of Cheese by Category: Volume 2019-2024
Table 32 Sales of Cheese by Category: Value 2019-2024
Table 33 Sales of Cheese by Category: % Volume Growth 2019-2024
Table 34 Sales of Cheese by Category: % Value Growth 2019-2024
Table 35 Sales of Spreadable Cheese by Type: % Value 2019-2024
Table 36 Sales of Soft Cheese by Type: % Value 2019-2024
Table 37 Sales of Hard Cheese by Type: % Value 2019-2024
Table 38 NBO Company Shares of Cheese: % Value 2020-2024
Table 39 LBN Brand Shares of Cheese: % Value 2021-2024
Table 40 Distribution of Cheese by Format: % Value 2019-2024
Table 41 Forecast Sales of Cheese by Category: Volume 2024-2029
Table 42 Forecast Sales of Cheese by Category: Value 2024-2029
Table 43 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
Table 44 Forecast Sales of Cheese by Category: % Value Growth 2024-2029
DRINKING MILK PRODUCTS IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Milk powder still accounts for significant volume sales
Increasing fortified options
Large focus on targeting children
PROSPECTS AND OPPORTUNITIES
Drinking milk products face some competition from plant-based milk over the forecast period
More focused strategies to appeal to children
More flavour innovation within flavoured milk
CATEGORY DATA
Table 45 Sales of Drinking Milk Products by Category: Volume 2019-2024
Table 46 Sales of Drinking Milk Products by Category: Value 2019-2024
Table 47 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
Table 48 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
Table 49 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
Table 50 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
Table 51 Distribution of Drinking Milk Products by Format: % Value 2019-2024
Table 52 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
Table 53 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
Table 54 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
Table 55 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029
YOGHURT AND SOUR MILK PRODUCTS IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Added protein offerings increasingly popular
Heavy focus on yoghurt for children
Multipacks increasingly popular
PROSPECTS AND OPPORTUNITIES
Yoghurt increasingly consumed as a healthier dessert
Growing demand for kefir
Focus on healthier positioning
CATEGORY DATA
Table 56 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 58 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
Table 60 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029
OTHER DAIRY IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Moderate value and volume growth in 2024
Little dynamism in chilled and shelf stable desserts
Continuing growth for coffee whiteners
PROSPECTS AND OPPORTUNITIES
Potential for growth in private label
Opportunities lie in added-value proposals to reinvent the image of other dairy
Potential remains for chilled dairy desserts
CATEGORY DATA
Table 68 Sales of Other Dairy by Category: Volume 2019-2024
Table 69 Sales of Other Dairy by Category: Value 2019-2024
Table 70 Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 71 Sales of Other Dairy by Category: % Value Growth 2019-2024
Table 72 Sales of Cream by Type: % Value 2019-2024
Table 73 NBO Company Shares of Other Dairy: % Value 2020-2024
Table 74 LBN Brand Shares of Other Dairy: % Value 2021-2024
Table 75 Distribution of Other Dairy by Format: % Value 2019-2024
Table 76 Forecast Sales of Other Dairy by Category: Volume 2024-2029
Table 77 Forecast Sales of Other Dairy by Category: Value 2024-2029
Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029
PLANT-BASED DAIRY IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Still niche, but plant-based dairy registers healthy growth
Long-established local product Incaparina fits in with plant-based milk profile
Plant-based dairy remains niche, with limited availability
PROSPECTS AND OPPORTUNITIES
Further segmentation within plant-based milk
Increasing scrutiny of plant-based offerings
Plant-based dairy follows trends in traditional dairy
CATEGORY DATA
Table 80 Sales of Plant-Based Dairy by Category: Value 2019-2024
Table 81 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
Table 82 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
Table 83 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
Table 84 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
Table 85 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
Table 86 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029