Greece Travel

Travel in Greece


Greece’s tourism industry remains vibrant and dynamic, with increasing flows year on year. However, the rising cost of travel is beginning to impact overall industry performance. Notably, flight costs have surged, especially during the peak season starting in late June, which has extended into September as more tourists, including domestic travellers, seek to avoid the crowded and expensive month of August. This shift is driven by limited availability and overcrowded destinations during that tim...

Euromonitor International's Travel in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Travel in Greece
Euromonitor International
September 2024
List Of Contents And Tables
TRAVEL IN GREECE
EXECUTIVE SUMMARY
Travel in 2024
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 1 Surface Travel Modes Sales: Value 2019-2024
Table 2 Surface Travel Modes Online Sales: Value 2019-2024
Table 3 Forecast Surface Travel Modes Sales: Value 2024-2029
Table 4 Forecast Surface Travel Modes Online Sales: Value 2024-2029
Table 5 In-Destination Spending: Value 2019-2024
Table 6 Forecast In-Destination Spending: Value 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
TOURISM FLOWS IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Continued strong growth in arrivals amidst challenges
Eastern European countries as top performers for outbound travel
PROSPECTS AND OPPORTUNITIES
City breaks to dominate short-term travel
Domestic travel to maintain high popularity
CATEGORY DATA
Table 7 Inbound Arrivals: Number of Trips 2019-2024
Table 8 Inbound Arrivals by Country: Number of Trips 2019-2024
Table 9 Inbound City Arrivals 2019-2024
Table 10 Inbound Tourism Spending: Value 2019-2024
Table 11 Forecast Inbound Arrivals: Number of Trips 2024-2029
Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2024-2029
Table 13 Forecast Inbound Tourism Spending: Value 2024-2029
Table 14 Domestic Tourism by Destination: Number of Trips 2019-2024
Table 15 Domestic Spending: Value 2019-2024
Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2024-2029
Table 17 Forecast Domestic Spending: Value 2024-2029
Table 18 Outbound Departures: Number of Trips 2019-2024
Table 19 Outbound Departures by Destination: Number of Trips 2019-2024
Table 20 Outbound Tourism Spending: Value 2019-2024
Table 21 Forecast Outbound Departures: Number of Trips 2024-2029
Table 22 Forecast Outbound Departures by Destination: Number of Trips 2024-2029
Table 23 Forecast Outbound Spending: Value 2024-2029
AIRLINES IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Aegean and Sky Express gain market share
Wizz Air outperforms other low-cost airlines
PROSPECTS AND OPPORTUNITIES
Growth in domestic travel to drive airline revenues
Loyalty schemes to play a pivotal role in customer retention
CATEGORY DATA
Table 24 Airlines Sales: Value 2019-2024
Table 25 Airlines Online Sales: Value 2019-2024
Table 26 Airlines: Passengers Carried 2019-2024
Table 27 Airlines NBO Company Shares: % Value 2019-2023
Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2024
Table 29 Low Cost Carriers Brands by Key Performance Indicators 2024
Table 30 Full Service Carriers Brands by Key Performance Indicators 2024
Table 31 Forecast Airlines Sales: Value 2024-2029
Table 32 Forecast Airlines Online Sales: Value 2024-2029
LODGING (DESTINATION) IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
City hotels outperform seasonal ones
Price increases drive value growth
PROSPECTS AND OPPORTUNITIES
Hotel chains increasingly use loyalty schemes to build regular clients
Hotels increasingly explore alternative sources of revenue
CATEGORY DATA
Table 40 Lodging (Destination) Sales: Value 2019-2024
Table 41 Lodging (Destination) Online Sales: Value 2019-2024
Table 42 Hotels Sales: Value 2019-2024
Table 43 Hotels Online Sales: Value 2019-2024
Table 44 Other Lodging Sales: Value 2019-2024
Table 45 Other Lodging Online Sales: Value 2019-2024
Table 46 Lodging (Destination) Outlets: Units 2019-2024
Table 47 Lodging (Destination) Rooms: Number of Rooms 2019-2024
Table 48 Lodging (Destination) by Incoming vs Domestic: % Value 2019-2024
Table 49 Hotels NBO Company Shares: % Value 2019-2023
Table 50 Hotel Brands by Key Performance Indicators 2024
Table 51 Forecast Lodging (Destination) Sales: Value 2024-2029
Table 52 Forecast Lodging (Destination) Online Sales: Value 2024-2029
Table 53 Forecast Hotels Sales: Value 2024-2029
Table 54 Forecast Hotels Online Sales: Value 2024-2029
Table 55 Forecast Other Lodging Sales: Value 2024-2029
Table 56 Forecast Other Lodging Online Sales: Value 2024-2029
Table 57 Forecast Lodging (Destination) Outlets: Units 2024-2029
BOOKING IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Intermediaries’ revenue surpasses pre-pandemic levels
Business travel as a growth driver for intermediaries
PROSPECTS AND OPPORTUNITIES
Experiential travel offers new opportunities
The rise of online bookings
CATEGORY DATA
Table 33 Booking Sales: Value 2019-2024
Table 34 Business Travel Sales: Value 2019-2024
Table 35 Leisure Travel Sales: Value 2019-2024
Table 36 Travel Intermediaries NBO Company Shares: % Value 2019-2024
Table 37 Forecast Booking Sales: Value 2024-2029
Table 38 Forecast Business Travel Sales: Value 2024-2029
Table 39 Forecast Leisure Travel Sales: Value 2024-2029

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