Greece Health and Wellness

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,275	63 Pages	Euromonitor International	July, 2024	EP19060767

Best Price Guarantee
Price	from $2,275
Length	63 Pages
Publisher	Euromonitor International
Published Date	July, 2024
SKU	EP19060767

Health and Wellness in Greece

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity. As a result, people are increa...

Euromonitor International's Health and Wellness in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Health and Wellness in Greece
Euromonitor International
July 2024
List Of Contents And Tables
HEALTH AND WELLNESS IN GREECE
EXECUTIVE SUMMARY
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW HOT DRINKS IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Natural remains leading claim despite further decline
Fortification and functionality
No sugar sales fall, but remain high amid growing concerns about sugar consumption
PROSPECTS AND OPPORTUNITIES
Hot tea well placed to appeal to health conscious Greek consumers
Expanding distribution and greater visibility for health and wellness claims in tea, while sugar will remain a concern in other hot drinks
No caffeine hot drinks set to see volumes fall
CATEGORY DATA: Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023; Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023; Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023; Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023; Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023; Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023; Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023; Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028; Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SOFT DRINKS IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
No sugar is the main driver in almost all soft drinks categories
Natural is the leading health and wellness claim in soft drinks in 2023
Expanding range of fortification and functionality
PROSPECTS AND OPPORTUNITIES
No added sugar shows significant potential
Vegan and organic claims to see rising demand
Consumers to look for extra vitamins in the forecast period
CATEGORY DATA: Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023; Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023; Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023; Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023; Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023; Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023; Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023; Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028; Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SNACKS IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
2023 sees significant shift towards health and wellness claims
Product innovation looks to reduce sugar content
Increasing interest in plant-based diets
PROSPECTS AND OPPORTUNITIES
Growing emphasis on fortification and functionality
Ongoing expansion of high protein claim
Potential for private label development
CATEGORY DATA: Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023; Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023; Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023; Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023; Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023; Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023; Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023; Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028; Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028
HW DAIRY PRODUCTS AND ALTERNATIVES IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
High protein claim records strong rise
Growing interest in fortified and functional claims
Vegan claim benefits from environmental and animal welfare concerns, as well as health and wellness trend
PROSPECTS AND OPPORTUNITIES
Further merging of health and wellness and ethical considerations
Increasingly sophisticated consumer demand
Private label to change the competitive landscape and make plant-based claim more accessible
CATEGORY DATA: Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023; Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023; Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023; Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V; Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20; Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2; Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023; Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028; Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028
HW COOKING INGREDIENTS AND MEALS IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong natural trend
Concerns about sugar content in cooking ingredients and meals
Vegan claim on the rise
PROSPECTS AND OPPORTUNITIES
Seeking to spur development of ready meals
Vegan shows promise in health and wellness cooking ingredients and meals
Opportunities for products offering active health benefits
CATEGORY DATA: Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023; Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023; Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023; Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023; Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023; Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023; Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023; Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028; Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028
HW STAPLE FOODS IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
High fibre is the leading health and wellness claim in staple foods
Growing interest in plant-based and vegan claims
Consumers looking for sources of protein
PROSPECTS AND OPPORTUNITIES
Vegan meat and seafood substitutes expected to grow
Rising consumer expectations
Natural and organic products expected to see volumes fall
CATEGORY DATA: Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023; Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023; Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023; Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023; Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023; Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023; Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023; Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028; Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028