Protein is perhaps the most popular factor consumers currently look for in almost any packaged food in the Greek market. With the health and wellness trend driving a growing commitment to regular exercise and sporting activity, Greek consumers have started actively looking for protein products. The dairy products category, which is naturally a good source of protein, has benefited from this general trend. Moreover, manufacturers are increasingly building on the status of dairy products to develo...
Euromonitor International's HW Dairy Products and Alternatives in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the HW Dairy Products and Alternatives market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
HW Dairy Products and Alternatives in Greece
Euromonitor International
July 2024
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
High protein claim records strong rise
Growing interest in fortified and functional claims
Vegan claim benefits from environmental and animal welfare concerns, as well as health and wellness trend
PROSPECTS AND OPPORTUNITIES
Further merging of health and wellness and ethical considerations
Increasingly sophisticated consumer demand
Private label to change the competitive landscape and make plant-based claim more accessible
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028