People are putting more and more emphasis on animal welfare and some brands are incorporating that mindset into their product lines and marketing. For example, Pet City, the leading chain of pet shops and superstores in Greece, attaches great importance to corporate social responsibility (CSR) by supporting many charitable actions. In fact, as part of its CSR efforts, the company created its Act Pawsi+ive campaign through which it looks to support many pet organisations and pets that need help.
Euromonitor International's Dog Food in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Dog Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Dog Food in Greece
Euromonitor International
April 2024
List Of Contents And Tables
DOG FOOD IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
CSR focused on providing a better life for dogs in need
Good dogs now get health benefits with their treats
Polarisation of demand comes to the fore in dog food
PROSPECTS AND OPPORTUNITIES
Pet humanisation set to have a growing influence on the dog’s dinner
Therapeutic dog food expected to make headway as new products hit the market
Personalised dog food plans a new area of innovation
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2019-2024
Table 2 Dog Population 2019-2024
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
Summary 1 Dog Food by Price Band 2024
Table 4 Sales of Dog Food by Category: Volume 2019-2024
Table 5 Sales of Dog Food by Category: Value 2019-2024
Table 6 Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 7 Sales of Dog Food by Category: % Value Growth 2019-2024
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2019-2024
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2019-2024
Table 10 NBO Company Shares of Dog Food: % Value 2019-2023
Table 11 LBN Brand Shares of Dog Food: % Value 2020-2023
Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2020-2023
Table 13 Distribution of Dog Food by Format: % Value 2019-2024
Table 14 Forecast Sales of Dog Food by Category: Volume 2024-2029
Table 15 Forecast Sales of Dog Food by Category: Value 2024-2029
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2024-2029
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2024-2029
PET CARE IN GREECE
EXECUTIVE SUMMARY
Pet care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2019-2024
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2019-2024
Table 20 Sales of Pet Care by Category: Value 2019-2024
Table 21 Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 22 Sales of Pet Care by Category: % Value Growth 2019-2024
Table 23 NBO Company Shares of Pet Food: % Value 2019-2023
Table 24 LBN Brand Shares of Pet Food: % Value 2020-2023
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
Table 28 Distribution of Pet Care by Format: % Value 2019-2024
Table 29 Distribution of Pet Care by Format and Category: % Value 2024
Table 30 Distribution of Dog and Cat Food by Format: % Value 2019-2024
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2024
Table 32 Forecast Sales of Pet Food by Category: Volume 2024-2029
Table 33 Forecast Sales of Pet Care by Category: Value 2024-2029
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029