The strong rebound in new car ownership in Greece has supported sales of in-car entertainment in 2023. In 2024, volume growth slowed markedly as the cost-of-living crisis urged many consumers to become more conservative with their spending. This affected car sales growth and therefore also sales of in-car entertainment. The shortage of new and used cars in 2021 contributed to the strong sales decline during both 2021 and 2022.
Euromonitor International's In-Car Entertainment in Greece report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: In-Car Navigation, In-Car Speakers, In-Dash Media Players.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the In-Car Entertainment market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
In-Car Entertainment in Greece
Euromonitor International
July 2024
List Of Contents And Tables
IN-CAR ENTERTAINMENT IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
New car ownership heavily linked to sales
In-car speakers and in-dash media players drive sales growth
In-car navigation is still subject to deep decline
PROSPECTS AND OPPORTUNITIES
Weak purchasing power will remain prevalent in short term
In-car speakers is more resilient to competition from smartphones
Category sales to remain largely dependent on car ownership
CATEGORY DATA
Table 1 Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 2 Sales of In-Car Entertainment by Category: Value 2019-2024
Table 3 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 4 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024