In 2023, alcoholic drinks in Ghana is facing significant challenges due to exceptionally high inflation, which averaged above 40%. This economic strain has negatively impacted the overall performance of alcoholic drinks compared to 2022. Despite this, volume growth has remained positive, though at reduced levels. Both on-trade and off-trade channels have experienced lower growth rates. Stout emerged as a robust performer within the beer category, while spirit-based RTDs are gaining popularity, d...
Euromonitor International's Alcoholic Drinks in Ghana report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Alcoholic Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Alcoholic Drinks in Ghana
Euromonitor International
June 2024
List Of Contents And Tables
ALCOHOLIC DRINKS IN GHANA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
Legislation
Taxation and duty levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2023
What next for alcoholic drinks?
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Volume 2018-2023
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
BEER
2023 Developments
Prospects and Opportunities
Category Data
Table 17 Sales of Beer by Category: Total Volume 2018-2023
Table 18 Sales of Beer by Category: Total Value 2018-2023
Table 19 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 20 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 25 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 26 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 27 LBN Brand Shares of Beer: % Total Volume 2020-2023
Table 28 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 29 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE
Table 32 Sales of Wine by Category: Total Volume 2018-2023
Table 33 Sales of Wine by Category: Total Value 2018-2023
Table 34 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 35 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 36 Sales of Wine by Off-trade vs On-trade: % Volume Breakdown 2018-2023
Table 37 Sales of Wine by Off-trade vs On-trade: % Value Breakdown 2018-2023
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 40 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 41 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS
Table 44 Sales of Spirits by Category: Total Volume 2018-2023
Table 45 Sales of Spirits by Category: Total Value 2018-2023
Table 46 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 47 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 48 Sales of Spirits by Off-trade vs On-trade: % Volume Breakdown 2018-2023
Table 49 Sales of Spirits by Off-trade vs On-trade: % Value Breakdown 2018-2023
Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 52 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 53 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 54 LBN Brand Shares of Spirits: % Total Volume 2020-2023
Table 55 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 56 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY
Table 59 Sales of Cider/Perry: Total Volume 2018-2023
Table 60 Sales of Cider/Perry: Total Value 2018-2023
Table 61 Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 62 Sales of Cider/Perry: % Total Value Growth 2018-2023
Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
Table 67 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 68 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 69 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
Table 70 Forecast Sales of Cider/Perry: Total Volume 2023-2028
Table 71 Forecast Sales of Cider/Perry: Total Value 2023-2028
Table 72 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
Table 73 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS
Table 74 Sales of RTDs by Category: Total Volume 2018-2023
Table 75 Sales of RTDs by Category: Total Value 2018-2023
Table 76 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 77 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 78 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 79 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 80 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 81 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 82 GBO Company Shares of RTDS: % Total Volume 2019-2023
Table 83 NBO Company Shares of RTDS: % Total Volume 2019-2023
Table 84 LBN Brand Shares of RTDS: % Total Volume 2020-2023
Table 85 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 86 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 87 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 88 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028