Germany Wine

Wine in Germany

Off-trade volume sales of wine in Germany continued to decline in 2023, albeit at a more moderate pace than in 2022, as the category followed the strong post-pandemic resumption of on-trade sales. This overall downward trend in off-trade channels was largely a reaction to high average unit price increases, which reached 5% in 2023, as producers and retailers at least partially passed on some of the rising production costs linked to energy and packaging. As wine is considered a non-essential prod...

Euromonitor International's Wine in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.