Germany Snacks

Snacks in Germany


In 2024, snacks in Germany is navigating a dynamic landscape shaped by several key trends. While fluctuating ingredient prices present ongoing challenges, dramatic price changes are anticipated to be less frequent than in previous years with the exception of chocolate confectionery.

Euromonitor International's Snacks in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Snacks in Germany
Euromonitor International
July 2024
List Of Contents And Tables
SNACKS IN GERMANY
EXECUTIVE SUMMARY
Snacks in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2019-2024
Table 2 Sales of Snacks by Category: Value 2019-2024
Table 3 Sales of Snacks by Category: % Volume Growth 2019-2024
Table 4 Sales of Snacks by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Snacks: % Value 2020-2024
Table 6 LBN Brand Shares of Snacks: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Snacks by Format: % Value 2019-2024
Table 9 Forecast Sales of Snacks by Category: Volume 2024-2029
Table 10 Forecast Sales of Snacks by Category: Value 2024-2029
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cost of cocoa has major impact on prices and production
Some brands return to supermarket shelves after tough price negotiations
Fair trade and traceability important factors for German snacks
PROSPECTS AND OPPORTUNITIES
Chocolate alternatives likely to gain momentum if cocoa prices do not normalise
Vegan chocolate confectionery to remain in demand
New flavours create opportunities to access local market
CATEGORY DATA
Summary 2 Other Chocolate Confectionery by Product Type: 2024
Table 13 Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 14 Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
Table 17 Sales of Chocolate Tablets by Type: % Value 2019-2024
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2020-2024
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2021-2024
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2019-2024
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2024-2029
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2024-2029
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2024-2029
GUM IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail landscape remains traditional with higher demand for gum in summer
Sugar-free remains dominant in Germany’s gum offer
Gum strips from Wrigley no longer available in local market
PROSPECTS AND OPPORTUNITIES
Wrigley’s withdrawal of gum strips leaves space for new brands and formats
Plastic reduction and sustainability set to be main drivers of product innovation
E-commerce’s growth likely to continue slowing
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2019-2024
Table 26 Sales of Gum by Category: Value 2019-2024
Table 27 Sales of Gum by Category: % Volume Growth 2019-2024
Table 28 Sales of Gum by Category: % Value Growth 2019-2024
Table 29 Sales of Gum by Flavour: Rankings 2019-2024
Table 30 NBO Company Shares of Gum: % Value 2020-2024
Table 31 LBN Brand Shares of Gum: % Value 2021-2024
Table 32 Distribution of Gum by Format: % Value 2019-2024
Table 33 Forecast Sales of Gum by Category: Volume 2024-2029
Table 34 Forecast Sales of Gum by Category: Value 2024-2029
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2024-2029
Table 36 Forecast Sales of Gum by Category: % Value Growth 2024-2029
SUGAR CONFECTIONERY IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Challenging times due to highly fluctuating sugar prices
Players increasingly experiment with flavours to add interest
Competitive landscape remains dominated by known players
PROSPECTS AND OPPORTUNITIES
Sugar tax and other regulations to remain under discussion
Addition of vitamins and other health claims likely to gain importance
Indulgence to remain leading driver of sugar confectionery
CATEGORY DATA
Summary 3 Other Sugar Confectionery by Product Type: 2024
Table 37 Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 38 Sales of Sugar Confectionery by Category: Value 2019-2024
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2019-2024
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2020-2024
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2021-2024
Table 44 Distribution of Sugar Confectionery by Format: % Value 2019-2024
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2024-2029
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2024-2029
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2024-2029
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2024-2029
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Uncertain times with fluctuating prices for sweet biscuits in Germany
Health trend drives demand for dried fruit and protein/energy bars
Private label retains prominent position in competitive landscape
PROSPECTS AND OPPORTUNITIES
Snack bars with healthy positioning offer further growth potential
Retail landscape to continue evolving in Germany
CATEGORY DATA
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2024
Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2024
Table 55 NBO Company Shares of Sweet Biscuits: % Value 2020-2024
Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2021-2024
Table 57 NBO Company Shares of Snack Bars: % Value 2020-2024
Table 58 LBN Brand Shares of Snack Bars: % Value 2021-2024
Table 59 NBO Company Shares of Fruit Snacks: % Value 2020-2024
Table 60 LBN Brand Shares of Fruit Snacks: % Value 2021-2024
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2019-2024
Table 62 Distribution of Sweet Biscuits by Format: % Value 2019-2024
Table 63 Distribution of Snack Bars by Format: % Value 2019-2024
Table 64 Distribution of Fruit Snacks by Format: % Value 2019-2024
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2024-2029
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2024-2029
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2024-2029
Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2024-2029
ICE CREAM IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising prices due to fluctuating energy costs
Established names lead ice cream landscape in Germany
Pessimistic weather outlook but hosting of EURO 2024 offers hope for summer sales
PROSPECTS AND OPPORTUNITIES
Health trend likely to shape ice cream’s future development
Warmer summers can be expected over the forecast period
Ice cream parlours offer natural competition to retail
CATEGORY DATA
Table 69 Sales of Ice Cream by Category: Volume 2019-2024
Table 70 Sales of Ice Cream by Category: Value 2019-2024
Table 71 Sales of Ice Cream by Category: % Volume Growth 2019-2024
Table 72 Sales of Ice Cream by Category: % Value Growth 2019-2024
Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2019-2024
Table 74 Sales of Impulse Ice Cream by Format: % Value 2019-2024
Table 75 NBO Company Shares of Ice Cream: % Value 2020-2024
Table 76 LBN Brand Shares of Ice Cream: % Value 2021-2024
Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2020-2024
Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2021-2024
Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2020-2024
Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2021-2024
Table 81 Distribution of Ice Cream by Format: % Value 2019-2024
Table 82 Forecast Sales of Ice Cream by Category: Volume 2024-2029
Table 83 Forecast Sales of Ice Cream by Category: Value 2024-2029
Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2024-2029
Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2024-2029
SAVOURY SNACKS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price challenges and smaller packaging for savoury snacks
Retail demand for popcorn continues to stabilise
Private label faces challenges, while Intersnack strengthens leadership
PROSPECTS AND OPPORTUNITIES
Exotic and spicy flavours set to play bigger role in product development
Health trend will continue to push category innovation
New opportunities and snacking occasions
CATEGORY DATA
Summary 4 Other Savoury Snacks by Product Type: 2024
Table 86 Sales of Savoury Snacks by Category: Volume 2019-2024
Table 87 Sales of Savoury Snacks by Category: Value 2019-2024
Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 89 Sales of Savoury Snacks by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Savoury Snacks: % Value 2020-2024
Table 91 LBN Brand Shares of Savoury Snacks: % Value 2021-2024
Table 92 Distribution of Savoury Snacks by Format: % Value 2019-2024
Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2024-2029
Table 94 Forecast Sales of Savoury Snacks by Category: Value 2024-2029
Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2024-2029
Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2024-2029

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