Consumer Values and Behaviour in Germany
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Germany
- German consumers are concerned by the escalating expenses of everyday goods
- Baby boomers are the most secure with society’s acceptance of their identity
- Consumers in Germany enjoy trying new products and services
- Millennials do more research on the products and services they purchase
- German consumers foresee more personal time in the coming years
- Older generations in Germany expect their lives to get worse
- Consumers in Germany use their time at home to connect with friends or family virtually
- Safety remains the top priority when purchasing homes for German consumers
- Germans prefer to prepare their own meals
- German consumers don’t have time to cook
- Gen X has less time to cook than other consumers
- Germans prefer food and beverages with healthy ingredients
- Gen X consumers in Germany want to work close to where they live
- German consumers prioritise stability in employment
- Consumers in Germany value a division between their job and private life
- German consumers connect with friends digitally more regularly than in person
- Gen Z socialises online more than in person
- German consumers prioritise value for money when travelling
- Baby boomers are more comfortable to forgo convenience when travelling
- Less strenuous exercise, like walking or hiking, is the preferred way to train
- Gen Z has a higher preference for strength training than other consumers
- Millennials are more inclined to partake in mental wellbeing activities than other consumers
- Consumers in Germany feel uneasy about the effects of climate change
- Baby boomers are far more intentional about reducing plastic use than any other group
- German consumers actively seek energy-efficient products, particularly older generations
- Baby boomers are the most willing to boycott brands that don’t share their personal values
- Consumers in Germany enjoy finding deals
- Baby boomers are far more inclined to actively support locally owned stores
- German consumers value affordability over brand preferences
- Gen X is more willing to buy previously owned goods than other consumers
- Most German consumers subscribe to digital streaming platforms
- More consumers expect increased spending on groceries than any other category
- Younger generations foresee increasing their spend on travel/holidays the most
- Germans are less reliant on credit to cover everyday expenses than the rest of the world
- Baby boomers are more financially comfortable than other consumers
- Gen Z plans to increase their savings more than other consumers
- Consumers in Germany care less about their online reputation than the rest of the world
- Millennials have a higher preference for anonymity online than other consumers
- Consumers utilise the internet for communication more than anything else
- Millennials regularly stream video more than others
- Millennials regularly compare prices online
- German consumers are less engaged with companies than consumers in other countries
- Younger generations are far more inclined to engage with companies on social media
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