Consumer Lifestyles in Germany
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Germany 2024
- Personal traits and values
- Consumers in Germany look for ways to simplify their lives
- Voice of the consumer (1)
- Gen Z most likely to prioritise time for themselves
- Millennials more inclined to give to the needy
- Older generations value real world experiences
- Younger generations more optimistic about the future
- Personal traits and values survey highlights
- Home life and leisure time
- Cleaning and other domestic chores main home activity for all generations
- Younger generations more likely to use dating apps
- Energy efficient homes most valued by baby boomers
- Older generations prefer homes in rural locations
- German consumers seek value for money when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers look for healthy ingredients in food and beverages
- Millennials will opt for meal delivery more regularly than other generations
- Baby boomers are more likely to snack at home
- Gen Z are more prone to food allergies and intolerances
- Voice of the consumer (2)
- Consumers are more willing to pay a premium for health and nutritional benefits
- Eating and dietary habits survey highlights
- Working life
- Voice of the consumer (3)
- Gen Z feels it is important that they can comfortably express their identity at work
- Consumers in Germany favour a work-life balance
- Gen Z desires to earn a high salary
- Consumers expect to work from home in the future
- Working life survey highlights
- Health and wellness
- Consumers in Germany most regularly walk or hike for exercise
- Physical activity remains a popular stress-reduction activity among younger generations
- Germans consider health and nutritional properties the most influential product feature
- Younger generations more regularly track health and fitness with apps
- Health and wellness survey highlights
- Shopping and spending
- German consumers love searching for discounts
- Older generations more likely to window shop
- Voice of the consumer (4)
- Gen Z and baby boomers more interested in niche exclusive brands than others
- Gen Z most willing to buy second-hand goods
- German consumers often donate used items to charity or non-profits
- Millennials are avid reviewers
- Younger generations more likely to use AR/VR to enhance a shopping experience
- Consumers expect to increase spending on groceries the most
- Gen Z most capable of saving money
- Shopping and spending survey highlights
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