Demand for premium cat food in Germany continues to grow in 2024. Notably, the cat population in Germany is increasing at a faster rate than the dog population, creating a larger customer base for cat food. This demographic shift is heightening demand for a variety of cat food options, particularly in the premium segment. The premiumisation trend, where consumers seek higher-quality and more nutritionally sophisticated products for their pets, continues to gain momentum. Cat owners are increasin...
Euromonitor International's Cat Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Cat Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Cat Food in Germany
Euromonitor International
June 2024
List Of Contents And Tables
CAT FOOD IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium cat food benefits from population growth and owners’ attention
Polarisation of price segments, with mid-priced wet cat food negatively impacted
Consolidated competitive landscape led by Masterfoods and Nestlé
PROSPECTS AND OPPORTUNITIES
Role of functional cat food and health concerns to continue growing in mid term
Cat treats set to be strongest performer over the forecast period
Pet shops and superstores set to regain distribution share