General Merchandise Stores in New Zealand

Department stores in New Zealand witnessed a decline in retail value sales over 2024, highlighting the reduction in overall consumer spending in this year, especially for higher ticket items which are typically sold at department stores, such as expensive fragrances or fashion. Consumer demand for products normally sold through this retail channel is still high, but people are seeking cheaper deals elsewhere when buying electronics, fashion accessories and beauty products. For example, the pharm...

Euromonitor International's General Merchandise Stores in New Zealand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Department Stores, Variety Stores.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the General Merchandise Stores market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


General Merchandise Stores in New Zealand
Euromonitor International
March 2025
List Of Contents And Tables
GENERAL MERCHANDISE STORES IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Department stores suffer ongoing pain from economic downturn
Variety stores maintain growth despite cost-of-living pressures
Regular discounting and sales periods encourage repeat business
PROSPECTS AND OPPORTUNITIES
Department stores face challenging period amid weak economy
Variety stores can compete with pricing strategies and product range
Development of e-commerce a major obstacle to general merchandise stores
CHANNEL DATA
Table 1 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
Table 2 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 3 Sales in General Merchandise Stores by Channel: Value 2019-2024
Table 4 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
Table 5 General Merchandise Stores GBO Company Shares: % Value 2020-2024
Table 6 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
Table 7 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
Table 8 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 9 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 10 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
Table 11 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
RETAIL IN NEW ZEALAND
EXECUTIVE SUMMARY
Retail in 2024: The big picture
Highly promotional retail environment
Retail crime on the rise amidst tough economic period
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
Christmas
End of Financial Year Sale
MARKET DATA
Table 12 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 13 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 14 Sales in Retail Offline by Channel: Value 2019-2024
Table 15 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 16 Retail Offline Outlets by Channel: Units 2019-2024
Table 17 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 18 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 19 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 22 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 24 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 26 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 27 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 28 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 29 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 30 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 31 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 32 Retail GBO Company Shares: % Value 2020-2024
Table 33 Retail GBN Brand Shares: % Value 2021-2024
Table 34 Retail Offline GBO Company Shares: % Value 2020-2024
Table 35 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 36 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 37 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 38 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 39 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 40 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 41 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 42 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 43 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 44 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 45 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 46 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 47 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 48 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 49 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 50 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 51 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 52 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 53 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 55 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 56 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 57 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 58 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 59 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 60 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 61 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 62 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 63 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 64 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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