General Merchandise Stores in Vietnam

In 2024, overall general merchandise stores in Vietnam recorded healthy increases in both current value sales and the number of outlets, partly because of a notable rise in inbound and local tourism. These tourists show a strong appetite for shopping, particularly in major cities such as Hanoi, Da Nang, and Ho Chi Minh City. They are drawn not only to the wide assortment of goods in general merchandise stores but also to the attractive discounts commonly available in this channel. Local shoppers...

Euromonitor International's General Merchandise Stores in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Department Stores, Variety Stores.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the General Merchandise Stores market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.