General Merchandise Stores in Morocco

Department stores in Morocco continued to struggle in 2024 as the retail landscape shifted decisively toward e-commerce and specialised chain outlets. The convenience, breadth of choice and competitive pricing offered by online platforms have drawn increasing numbers of consumers away from traditional department store formats. In parallel, niche retailers focusing on categories such as electronics, homeware and fashion are thriving by offering curated experiences and targeted customer service. T...

Euromonitor International's General Merchandise Stores in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Department Stores, Variety Stores.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the General Merchandise Stores market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.