General Merchandise Stores in Greece

General Merchandise Stores in Greece

General merchandise stores saw continued current value growth in Greece in 2023. Many brands continue to invest heavily in traditional advertising, such as through television, since it still manages to target consumers aged above 40 years old who remain the main economic power in the country. As a result, brands continue to focus on TV, while having a smaller presence on most social media through organic reach

Euromonitor International's General Merchandise Stores in Greece report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Department Stores, Variety Stores.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the General Merchandise Stores market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.