After seeing a notable decline in value sales in 2022 during the waves of COVID-19 across the country, when many consumers lost confidence in spending on non-essential durable goods, general merchandise stores saw a moderate rebound in its sales in China in 2023, given the return of consumer mobility and the better operating environment when compared with 2022. Department stores accounts for most sales in general merchandise stores, and was the main driver of these growth patterns. However, in 2...
Euromonitor International's General Merchandise Stores in China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Department Stores, Variety Stores.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the General Merchandise Stores market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
General Merchandise Stores in China
Euromonitor International
March 2024
List Of Contents And Tables
GENERAL MERCHANDISE STORES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Department stores sees only a modest rebound
Variety stores sees more robust growth
Intime increases its share as it adapts to the changing landscape
PROSPECTS AND OPPORTUNITIES
Low growth forecast for department stores, but opportunities remain
Variety stores set to perform well by offering lower prices
Enhancing customer loyalty will be important for players in variety stores
CHANNEL DATA
Table 1 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
Table 2 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Sales in General Merchandise Stores by Channel: Value 2018-2023
Table 4 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
Table 5 General Merchandise Stores GBO Company Shares: % Value 2019-2023
Table 6 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
Table 7 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
Table 8 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 9 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 10 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
Table 11 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028
RETAIL IN CHINA
EXECUTIVE SUMMARY
Retail in 2023: The big picture
Boosting consumption remains a major challenge
No clear boundary between online retailers and offline retailers
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
618 Shopping Festival and Double 11 Shopping Festival
Shanghai May 5th Shopping Festival
MARKET DATA
Table 12 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 13 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 14 Sales in Retail Offline by Channel: Value 2018-2023
Table 15 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 16 Retail Offline Outlets by Channel: Units 2018-2023
Table 17 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 18 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 19 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 22 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 24 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 26 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 27 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 28 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 29 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 30 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 31 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 32 Retail GBO Company Shares: % Value 2019-2023
Table 33 Retail GBN Brand Shares: % Value 2020-2023
Table 34 Retail Offline GBO Company Shares: % Value 2019-2023
Table 35 Retail Offline GBN Brand Shares: % Value 2020-2023